We listen to your objectives and goals to understand the story you wish to convey along with your target audience, deadline and budget requirements. Key elements of this information feed in to your script, treatment and style frames.
Whether you are adept at writing your own script or require our help and collaboration to form your story, you’ll always have the opportunity to steer, amend and finally sign off your script. This is the first major sign off point of the project.
From this we create a number of key frames so you can see exactly how the video will look. At this time we'll also create a written treatment, this sits inline with the script and describes what we'll animate in time with the voice over. This marks the 2nd sign off point of the animation project.
We can help you find the ideal voice to match your brand and budget - if you already have your own voice over artist or would like to promote an organic approach and record your CEO we're happy to accommodate this.
With the script, style frames and VO signed off it's time to start animating. Animation is not a quick process and this step may take several weeks to complete, depending on the length of the voice over. This is why it's essential we collaborate and sign off the previous sets.
Any relevant sound effects and pre-determined music tacks are now mixed in at this stage.